During the COVID-19 lockdowns, Miller Lite Canada was the official beer of Major League Baseball. However, the brand was in a challenge to resonate with baseball fans during unprecedented times of social distancing and isolation. Our creative team was presented with one of the biggest case of brand partnership problem that many brands faced.

So we create the world's first catching glove designed to catch beer: "Miller Lite Relief Catcher". As we collaborated with Major League Baseball and Rawlings, the three brands were able to unify together in the campaign partnership and created 8 million combined impressions while growing Miller Lite Canada's Instagram account followers by 33%.