The Hub by TRIEC
The Hub by TRIEC
Generating new job seeker sign ups for the immigrant professionals job board within the Greater Toronto Area.
Year
2024
Client
TRIEC
Service
Digital Advertising
Toronto Region Immigration Employment Council (TRIEC) had approved the program to build and promote the new Newcomers focused job board platform across the greater Toronto and Hamilton area. We’re tasked with promoting the job board in the form of a digital campaign to secure signups from qualified newcomer job seekers.
During our media buying & implementation, we helped TRIEC secure a Google Ads grant for non-profits through application fillings that netted $10,000 of monthly search ad credits in perpetuity.
In the first two months of our campaign, we’ve exceeded 40% of our campaign goal with only 22% spent through the allocated media budget. We achieved this through a two-phase awareness and acquisition campaign sequence coupled with active monitoring.
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